Girl Scout Leadership Institute 2013 - Instructors & Pitch Panelists

Meet Our GSLI 2013 Instructors and Pitch Panelists


Adam Berk currently serves as the Director of Entrepreneurial Science at Lean Startup Machine. A self-described “Lean Entrepreneur” and “Lean Teacher,” Adam has travelled the world teaching entrepreneurs and working with corporations and government agencies to apply the concepts of being “Lean”—identifying and testing the most unknown factor to a potential business and the most crucial element to that business succeeding. He has founded and launched many startups including neigh*borrow, a website that makes it easy and worthwhile for people to borrow things they need but don't need to own and 26smiles, a photo-sharing app where multiple people or guests at an event can contribute and shares photos in the same album. Adam has previously founded and worked as a trader at financial services companies and has served as a consultant for other startups. He is a graduate of Emory University with a BA in Economics.


Rachel Braun Scherl is a dynamic, seasoned business executive and entrepreneur, with a proven flair for building consumer products, with a particular emphasis on women’s-driven businesses. As co-founder of SPARK Solutions for Growth, a marketing and strategy consultancy, Rachel has developed strategies for market leaders including Johnson & Johnson, Pfizer, Disney and American Express since 1998. Rachel brings strategic, marketing and operational savvy to drive growth for both start-ups and Fortune 100 companies, including multiple divisions of Johnson & Johnson, Merck and Bayer. With SPARK co-founder Mary Wallace Jaensch, Rachel became a "vagipreneur", building and growing Semprae Laboratories, Inc., a venture-backed female sexual health company, providing clinically-proven sexual satisfaction products for women. As an entrepreneur, Rachel and her products have been featured on leading media outlets including CBS News, ABC News Nightline, Good Morning America, The View, The Today Show, The New York Times, Forbes, Huffington Post, CNN, Bravo and E!. Rachel regularly blogs for Huffington Post on issues of women, business, life, and relationships. Rachel lectures annually at Stanford University Graduate School of Business, as well as at other business schools and universities.

Elise Hernandez (Santora) recently starred as Abuela Claudia in the first national tour of In The Heights as well as its Broadway company. Other Broadway credits include Paul Simon's The CapemanandAdventures of Tom Sawyer. Additional national tours include Man of La Mancha with John Cullum and A Chorus Line starring Bebe Neuwirth. Toured internationally as a vocalist for such legends as Bowie, Julio Iglesias and Danny Kaye's Unicef in Africa tour. She was one of the first Latina dancers on the nationally syndicated program, Soul Train. In addition to extensive commercial/voice-over work and directing, Elise has served as teaching artist, acting/voice coach and audition coach for such varied venues and participants as Manhattan Theatre Club, Henry Street Settlement Center, Theatre Development Fund, Frank Sinatra H.S., Professional Performing Arts H.S. and York College.



Andrea Davila currently works as a Senior Associate at Echoing Green, managing the portfolio of Echoing Green's over 500 alumni. In this role, Andrea supports Echoing Green funded social entrepreneurs to continue to make big, bold impact in the world. Prior to Echoing Green, Andrea was a consultant at the Blue Ridge Foundation, a nationally recognized social innovation fund and incubator, and the Consumer Financial Protection Bureau (CFPB), the Dodd-Frank created federal regulatory agency. For five years prior to business school, Andrea was the director of finance and operations for Let’s Get Ready, a Goldman Sachs funded college-access organization. She holds a BA in Philosophy from Barnard College and an MBA from Columbia Business School.



Angela Lee is an entrepreneur and angel investor with a focus on education. She is a marketing consultant to Fortune 500 companies and started her consulting career at McKinsey. She teaches Strategic Problem Solving and Executive Communication at Columbia Business School and NYU. Angela holds an MBA in Entrepreneurship from Columbia Business School and a BA in Economics from University of California, Berkeley. She is the co-founder of 37 Angels.





Nathalie Molina Niño, together with the Office of Pre-College Programs, developed Entrepreneurs in Training as part of the Entrepreneurship mission of the Athena Center for Leadership Studies. She launched her first startup at the age of twenty. A global business expert with over a dozen years deep in the globalization industry, she’s advised Microsoft, Hewlett Packard, Disney, Mattel, MTV and the Bill and Melinda Gates Foundation, among others. Nathalie is a frequent speaker on the topic of international SEM, global crowdsourcing and multicultural marketing and contributed to Tim Ferriss' “The 4-Hour Work Week” (2009). Nathalie is currently on a storytelling hiatus at Columbia University where she also advocates for women-owned start-ups by spearheading entrepreneurship strategy at the Athena Center at Barnard College.



Michaela Murphy's work as a writer, playwright and storyteller has been featured on NPR, Off-Broadway, The Moth Mainstage, the Clinton White House and in The New Yorker, while her talents as a digital storyteller and social media guide have produced both happy clients and measurable results. Michaela is an expert in how to effectively engage and connect with an audience. For the past 18 years, Michaela has served as a brand conduit, drawing on her audience expertise to help companies create brand loyalty, forge new markets, and meaningfully convey a brand’s message through dynamic and interactive engagement. Michaela has a long list of happy clients. They include Quest International Fragrances, Estee Lauder, Yale University, The 52nd Street Project, Manhattan Theater Club, Second Stage Theater, The Taunton Press and Track Research.

Elizabeth Talerman is the CEO and Managing Partner of Nucleus – a brand strategy collaborative. She has spent more than 25 years working with leading brands in the consumer, business, and non-profit sectors. Elizabeth’s more recent experience includes conducting a feasibility study for the Prince of Wales that analyzes a global expansion for his Duchy Originals brand, defining and developing a brand architecture for Gilt Groupe, helping reposition the radio industry for future growth, launching 9 new brands for the merchandising division of Martha Stewart, developing ground- breaking augmented reality campaigns for Audi and Levis, re-positioning both the MSN and Yahoo! brands, and creating innovative digital work for IBM, NBC, Gillette, The Food Network, Met Life, and Credit Suisse First Boston. Additional collaborations include work with Ogilvy PR, MWW, O’Keefe Brands, Neil Powel, DiMassimo Goldstein, The Brooklyn Brothers, Deputy Consulting, Faith Popcorn, eatbigfish, Ted Sann, and Campfire for brands including Hanes, Sundance, Colgate, Gerson Lehrman Group, Radio Shack, Sharp, Old Spice, HP, Timex, Kellogg, Pepsi, Unilever and Kodak.



Meet our Expert Pitch Panelists

Jovanka Ciares is a former entertainment executive turned Wellness expert, motivational speaker, author and media entrepreneur. She is the creator of the Clean Foods Diet Method an online weight loss program that focuses on cleansing, nutrient-rich foods for natural weight loss. After more than a dozen years climbing the corporate ladder, Jovanka left a lucrative career to follow her passion and inspire people to adopt a healthier, more conscious way of life, and motivate them to embrace ideas that inspire action and positive change. Jovanka studied nutrition with best-selling author and Cornell University professor emeritus, Dr. T. Colin Campbell and coaching at the Spencer Institute. She has spent over 10 years studying and experimenting with alternative therapies, nutrition and herbalism. Her journey towards self-healing, peace and happiness became her motivation to inspire and support others to do the same. A native of Puerto Rico, Jovanka is a featured expert at Whole Foods, Veria Living, Fox News LA, NPR and CBS Radio. She’s also a regular contributor in Spanish-language media outlets like Telemundo and a contributing guest expert at The Huffington Post, MindBodyGreen, BlogHer and Everyday Health and Jovanka has authored 3 books and is currently developing a lifestyle and wellness show for network TV.


Brian Cohen is the Chairman, Board of Directors of NY Angels. He created iFluence PR a strategic behavioral-based communications consultancy for the new earned influence/social media community. Its focus is on understanding determinant business success factors and using qualitative customer research matched with highly aggressive guerrilla communications techniques to achieve client marketing objectives while providing the greatest financial value possible.  Brian also developed Good Cause Communications, the first full-service not-for-profit PR firm designed to meet the needs of struggling non-profits. Its planned newswire, will be the first free newswire for struggling non-profits and will be the first social responsibility volunteer program for public relations professionals.


Malla Haridat is an entrepreneurship strategist, founder of Mom and Daughters Inc., and a trainer for youth business-builder programs. As the founder and CEO of New Designs for Life, Malla is a nationally recognized expert in the specialized field of entrepreneurship education and has trained over 1,000 students. She has traveled extensively throughout the United States working in partnership with companies developing creative solutions for entrepreneurs and intrapreneurs. A dynamic thinker, strategist, and speaker, Malla  works with a wide variety of organizations applying her creative talents to the challenges of business transformation. Her company was awarded the 2005 New York City Small Business Award of the Year by New York Mayor Michael Bloomberg and has been featured in publications like The New York Times and on Martha Stewart Radio.


Felita Harris was born in Chattanooga, Tennessee. During her adolescence, she resided in Pisa, Italy for 3 years. It was in Italy where her dream of building a career in the fashion industry quickly evolved. For the past two decades, Ms. Harris has worked with some of the most notable luxury brands including Armani, St. John Knits, Agnona, and Piazza Sempione. In 2003, Ms. Harris joined Donna Karan International.  She’s held several positions at Donna Karan including Director of Retail Merchandising, Senior Director of Sales, and Vice President of Sales. In 2010, Ms. Harris assumed the newly created position of Senior Vice President of Global Sales.  Ms. Harris currently has the responsibility of overseeing the Donna Karan Collection wholesale and online businesses in 38 countries within North America, Middle East, Europe, South America, Africa, and Asia. In 2002, Ms. Harris joined Agnona (a division of Ermenegildo Zegna) as the West Coast Regional Manager. She opened the first Agnona boutique in the U.S at the Peninsula Hotel in Beverly Hills. Prior to Ms. Harris’s wholesale positions, she spent a decade in sales and store management with luxury retail titans Neiman Marcus and Nordstrom. To launch her career in fashion, Ms. Harris credits the highly coveted Neiman Marcus management training program. It was at Neiman Marcus where she gained experience in luxury retailing. Ms. Harris’s expertise in retail, wholesale and knowledge of the international market, has given her a dynamic acuity in managing luxury businesses worldwide. Ms. Harris holds a degree in Fashion Merchandising and Buying from Bauder College in Atlanta, Georgia.


Cynthia Hellen is a Peruvian-American, entrepreneur, writer, producer, director, and speaker. In her role as Founder    and Chief Executive Officer, at SMPLCT Lab, Hellen is involved in all aspects of the company’s social and environmental impact. SMPLCT Lab is a for-profit R & D lab located in New York, NY, with a mission to create cross cultural collaboration between sectors; artists, designers, technologists, scholars, researchers, policy-makers, and citizens worldwide; design simple solutions for those living on less than $2 a day; and better educate society on sustainable living. SMPLCT Lab believes that with technology jobs can be created, society educated and our natural resources protected while living sustainably. Before SMPLCT Lab, she co-founded, directed, and produced GIRLS WHO ROCK, a crowd-pleasing, change-making concert during Internet Week NY sponsoring girls’ education worldwide. Cynthia is a speaker on social entrepreneurship and technology in emerging markets. She has moderated panels and run workshops in the USA, Mexico, and of course Peru. Cynthia is a global ambassador and co-author Innovating Women: Past, Present, and Future, a campaign to crowd-create a book featuring research, stories and perspectives about women’s global participation in the innovation economy. She serves on the leadership board of New York Women Social Entrepreneurs, a nonprofit promoting young women social entrepreneurs by providing training, development, resources, networking opportunities, and general support for members.


Virginie Henry is leading strategy consulting engagements at Monitor Deloitte (Deloitte Consulting LLP). The firm advises for-profit, sovereign, and non-profit clients in growing their businesses and economies and furthering their charitable purposes. She has advised for-profits, sovereign governments and non-profits on their growth across Europe, the MENA region and the United States. In addition to her consulting career, Virginie is committed to advancing women's leadership and entrepreneurship. As a co-lead of the Monitor NY Women's Network she brought in women startup founders to share their experiences with women across the firm. She is a NYC 2013 fellow of the Pipeline Fellowship, aimed at preparing women philanthropists to become angel investors in innovative women-led for-profit social ventures. She also personally advises startup founders and teams on their strategy. In her free time she enjoys travelling and trekking with her husband.


A disruptor of ideas and wielder of influence, Whitney Johnson uses her talent to build movements. Having immersed her life and studies in the idea of personal disruption, this innovator and former institutional investor-ranked Wall Street analyst infuses communications with a palpable business story.  Whether speaking at corporations and universities, contributing at international conferences, blogging for Harvard Business Review or tweeting 140-character messages, her prolific insights on personal disruption, disruptive innovation, and startups are imbibed and shared by tens of thousands of loyal followers.  Whitney is the author of the acclaimed Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream. She has been named on numerous Smart Thinkers and People to Follow lists by major media such as Inc. Magazine, Business Insider and Huffington Post and is quoted in Wall Street Journal, CNN, Fast Company, Forbes and more.  As cofounder at startup investment advisor Rose Park Advisors, she co-led an in-the-trenches venture that applied frameworks of disruptive innovation to investing. She provides strategic and tactical advice to CEOs of early stage start-ups—advising how to influence opinion, build a movement and connect to the right people.


Liz Kaplow founded Kaplow Communications in 1991 after an extensive career in beauty, fashion, consumer health and lifestyle public relations. Under Liz’s leadership, Kaplow has developed a national reputation for implementing original strategies that go beyond traditional public relations for category-leading clients including Unilever, the Avon Foundation, CVS/pharmacy, Target and Timex. Liz partners with clients to shepherd public relations campaigns that meet and exceed client objectives while capturing the attention of the media and consumers. Liz’s outstanding rapport with top journalists and producers has helped the firm earn unprecedented national coverage for its clients. Liz’s trademark approach to the client-agency relationship and her hands-on involvement in every campaign had earned Kaplow many awards and honors, including the prestigious Consumer Agency of The Year award as well as a place on the list of Best Agencies to Work for from the Holmes Report in 2011. Liz serves on the Board of Directors of Cosmetic Executive Women (CEW) and is President Elect of New York Women in Communications, the leading professional organization for women in communications.


 Samantha Kappagoda is Chief Economist and co-founder of Risk Economics, Inc. ( She provides advisory services and research and development of rigorous analytics applied to largescale, real-world modeling and surveillance for geopolitics and socioeconomics involving population, demographics and macroeconomics. Samantha is co-lead investigator at the RiskEcon® Lab for Decision Metrics and Visiting Scholar at the Courant Institute for Mathematical Sciences at New York University. Previously, she was Senior Economist at Caxton Associates LP, a hedge fund established in 1983, investing in global fixed income, currencies, commodities and equities. She was a key member of Caxton Global, the firm’s flagship global macro fund, which at its peak had approximately $12 billion of assets under management. Her demographic and macroeconomic analytics and development of proprietary econometric models of markets and the global economy guided the firm’s senior decision makers during her thirteen-year tenure there. Prior to entering the financial markets, Samantha was an Economist in the Operations Evaluation Department of The World Bank in Washington D.C., working on the evaluation of structural adjustment lending programs and dynamic stochastic general equilibrium (DSGE) modeling, with a primary focus on the outcome, impact and sustainability of these programs in developing countries. Samantha pursues her broader research interests by serving as a senior editorial advisory board member of TheJournal of RiskFinance (JRF), an Emerald Publications journal which provides a rigorous forum for the publication, both by academics and practitioners, of theoretical and empirical research related to the financing of risk, with a long-standing focus on issues of market convergence. She was originally the founding Managing Editor of JRF in 1999, initially published by Institutional Investor Journals/Euromoney, before its successful sale to its current publisher. She has also served as Special Editor on Risk for The Journal of Alternative Investments, another Institutional Investor journal. Samantha received an M.B.A. in Analytic Finance and Statistics from the  University  of Chicago Booth School of Business. She also holds an M.A. in Economics from the University of Toronto, and graduated with a B.Sc. (Honors) in Mathematics from Imperial College, London.



Jennifer LopezJennifer Lopez has over 15+ years of experience ranging from molecular biology to business to social entrepreneurial enterprises.  As Director of Strategic Partnerships at PopTech, she is focused on sharpening revenue generation and corporate participation for a global community of scientists, innovators, entrepreneurs, and business leaders working together to expand change. In the nonprofit sector, she has worked in corporate partnerships, development, strategy, and marketing, and with international organization, Bpeace (Business Council for Peace), since she joined their Executive Council in 2008, advising women entrepreneurs and small business owners in Rwanda, Afghanistan, and El Salvador.  She is an active philanthropist raising significant capital and awareness around many causes, and has served as an advisor to award-winning organizations such as the United Nations Association, Women's Foreign Policy Group, Uncompromise, Plant-A-Fish, Charity Water, Pencils of Promise, Cancer Schmancer, Invisible Children, and Architecture for Humanity.  Jennifer is passionate about mentoring, science, technology, engineering and mathematics education, health and patient advocacy, infectious disease awareness, and providing resources and opportunities for young people and underserved communities around the world.  She is currently developing a STEM advocacy campaign for the American Society of Clinical Pathology, partnering with the Clinton Global Initiative and the Foundation. Jennifer is directing and producing a short documentary titled, "The New Era of Online Activism" (from work at the Harvard Berkman Center for Internet & Society) featuring Malcolm Gladwell, investigating how the established traditional history of campaigns are being rejuvenated through the digital age.  Jennifer an be followed at @lopezjenniferw


Terri McCullough is the Executive Director of the Tory Burch Foundation and guides its strategy. Terri was previously Chief of Staff and advisor to Representative Nancy Pelosi (D-CA), Democratic Leader of the U.S. House of Representatives. She served in a variety of roles for more than 15 years in Rep. Pelosi’s Capitol Hill and San Francisco offices, with a focus on issues affecting women and families. Her experience also includes positions at NARAL Pro-Choice America, PENCIL (Public Education Needs Civic Involvement in Learning) and actress/playwright Anna Deavere Smith’s Institute on the Arts and Civic Dialogue at New York University. Terri serves on the Board of the Girls Leadership Institute. She is a graduate of the University of California at Santa Cruz.


Amy NederlanderAmy Nederlander is an advisor to corporations and non-­‐profit organizations in matters related to strategic business development, branding, marketing and revenue growth and a producer in the entertainment industry. Consulting has included development and implementation of global strategy for the live entertainment division of a multi-­‐platform entertainment company; content strategy for brand extension; overall marketing and revenue growth strategies for an entertainment services     company; financial advisory for strategic acquisitions to create a multi-­‐platform entertainment content development and distribution company, including live theatrical opportunities; development of a global community service program for an international non-­‐profit organization. As member of the third generation of the Nederlander family in the entertainment business with experience on Wall Street and an MBA from Columbia Business School -­‐ Columbia University, Ms. Nederlander has a keen understanding of artistic, commercial and financial aspects of consumer engagement    and revenue generating opportunities. Production includes award winning Broadway and Off-­‐Broadway theatre, filming of live content for digital distribution, immersive theatrical production and television production.


Natalia Oberti Noguera is Founder and CEO of the Pipeline Fellowship, an angel investing bootcamp for women philanthropists.  The Pipeline Fellowship works to increase diversity in the U.S angel investing community and creates capital for women social entrepreneurs.  Natalia holds a BA in Comparative Literature & Economics from Yale.  She has been featured in Bloomberg Businessweek, Dowser, Forbes CSR Blog, ForbesWoman, Mashable, New Prosperity, Reuters Money, TechCrunch, and The New York Times.  Natalia was named to the Forbes list “Top 20 Women for Entrepreneurs to Follow on Twitter” and was selected as a Readers’ Pick for HuffPost Tech’s “27 Women in Tech You Need to Follow on Twitter."  Women's eNews recognized her as one of 21 Leaders for the 21st Century for 2012 and Business Insider included her on its 2013 list "The 30 Most Important Women in Tech under 30."  You can find Natalia on Twitter (@nakisnakis).

 Lida Orzeck ’68 holds a PhD in Social Psychology from Columbia University’s Teachers College. After heading several research projects for the City of New York, Lida received a serendipitous birthday gift thirty-six years ago which led to the founding of Hanky Panky, an internationally renowned intimate apparel brand, coveted by celebrities and Barnard students alike. Hanky Panky is based in New York where Lida is C.E.O. The company remains committed to sourcing and manufacturing in the United States.



Amber Patton launched her eponymous lifestyle brand in 2010 to rave reviews. Making ready to wear with effortless cool, comfort, and classic sensibility, her personal style aesthetic of relaxed bohemian chic shines through in each collection. A lifelong student of crafts and fashion, Patton was taught by her mother and grandmother to sew. She holds a BA in Literature, is a licensed esthetician, a makeup artist and a certified bench jeweler, who believed all of her talents and skills would compliment a career as a fashion designer. Today, under her namesake brand, she makes clothes with the same fabrics and quality as the most expensive luxury brands, such as Alexander McQueen, Ralph Lauren, and Yves Saint Laurent, and Coco Chanel, just to name a few. With a knack for fashion forecasting and understanding of all the latest trends, she makes high fashion clothes that compete with these brands in the style category and always win when it comes to pricing. Look for signature draping, generous sizing, and pieces that flow with the body. The needs of the modern urban woman, for comfort, quality and practicality are key elements of design for this busy New York designer who is also a wife and mother of two.  Amber has always upheld a commitment to domestic manufacturing and local philanthropy. With continued growth and success, she hopes to open store locations which encompass her personal brand identity and offer her female customers a unique luxury experience. See collections and find more information at


After nine years with Hill Holliday, first at the Boston headquarters and then as Managing Director in New York, Laurel Rossi’s entrepreneurial spirit took charge in 2008 and she opened her own agency called Strategy Farm. The company focuses on working with well established brands to establish bold new initiatives.  An accomplished strategist throughout her career, Laurel’s guidance has had an impact on the positioning of iconic brands including AOL, Smith Barney and Verizon Wireless. She began work at Benton & Bowles for P&G, and proceeded to the client side for Revlon, Citigroup, Pepsi, AT&T and McDonald's.  She continues to support community programs as a member of the executive committee for Wellspring House in Massachusetts and as an advisor to the Berkshire Hills Music Academy, the marketing committee for the Cooke Center in NY for developmentally disabled children, and currently co-chairs the Programs Committee for The AD Club.  Laurel is also a member of The AD Club’s Executive Committee.


Jeanne Sullivan has more than 20 years of private equity experience and has spent 28 years in the technology sector encompassing both extensive operating and investing experience with technology companies.  Over the past 20 years as a founding principal of StarVest and previously with Olivetti Ventures, Ms. Sullivan has served on the boards of multiple private and two public companies and has extensive experience creating “go to market” plans for expansion stage companies. Her expertise also includes strategy, an understanding of the technology landscape and industry trends. Ms. Sullivan holds a BS from the University of Illinois and a JD from Creighton University School of Law. She was part of the founding group for the New York New Media Association Angel Investors Program, one of the first Angel groups in NYC and this is the predecessor to the current New York Angels. She is active with the Natural Resource Defense Council (NRDC), a nonprofit New York City-based organization that lobbies for environmental reform, and established the New York area Environmental Entrepreneurs group comprised of business and technology leaders. She serves on the board of the New York Venture Capital Association (NYVCA) and has a passion for supporting and mentoring rising stars as entrepreneurs and investors and is a member of the Astia Board of Trustees.


Joy TutelaJoy Tutela is a literary agent at the David Black Agency who for fifteen years has specialized in narrative non-fiction, business and lifestyle titles.  She represents such bestsellers as THE INTELLECTUAL DEVOTIONAL series, the Atkins Nutritionals series, Jenny Sanford’s STAYING TRUE, as well as bestselling author David Kidder’s THE STARTUP PLAYBOOK: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs. Joy is also a writing instructor at Goucher College. A graduate of Wellesley College and the Radcliffe Publishing Course, she previously worked for Harvard Business School Press and was an elementary school teacher in Italy.




 Jo-Ná A. William’s life in entertainment began 15 years ago as background vocalist for independent artists and it took a fortuitous turn when she was not credited or compensated for her work. As a result, she committed her life to educating and protecting artists through her work as a manager, event producer and now a lawyer and coach on business, brand and marketing for musicians and artists. She founded J.A. Williams Law P.C. – The Artist Empowerment Firm in 2011 to provide artists and with ways to successfully navigate their careers in the entertainment industry and provide assistance with entertainment, business and intellectual property matters. She founded Artist Empowerment International in 2013 to advise musicians on business, branding and marketing. Some of her artists have been nominated for Grammys, U.K. Soul and Pop Charts, Amazon and ITunes Top Soul Album Charts and received local and International acclaim. She’s been featured in The Vocalist Magazine, Women In Music, Cyber PR, Harlem Trends, Sonic Eclectic and Artist’s First Radio. She has written several articles in entertainment publications including the ReverbNation, CD Baby, Women In Music,, ABA’s intellectual property magazine, Landslide and The New York State Bar Association’s, Entertainment, Arts and Sports Law Journal. She was also one of editors of the American Bar Association’s Annual Review of Intellectual Property Law Developments, 1st edition.


Alex Woo has been designing jewelry for over a decade to much acclaim and success. With her father, a master bench jeweler, serving as her mentor, Alex has grown up learning an appreciation for gems, precious metals and fine craftsmanship. From studying fine arts and jewelry design at an Ivy League university and abroad in Paris, to winning the National Women’s Jewelry Association’s design competition in 1998, art and form has always been her passion. Born and raised in New York City, with her midtown Manhattan showroom and work space, Alex embodies the spirit and passion of a true New Yorker. She draws inspiration from her travels around the world and has been awarded by a panel of experts from the JCK Show Design Center as one of the Rising Stars - one of the most prestigious and coveted accolades in the industry. Alex Woo delicately balances the trendy “must have” and the classic into sleek and stylish designs that evoke the bold strength of today’s women, while keeping intact their natural femininity. Challenging herself to find unique and intriguing ways to accessorize, each piece is handcrafted often signed by the designer, so the quality is unsurpassed. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was named to Crain’s Business’s “40 Under 40” list of rising stars and successful people in New York. Alex Woo jewelry is sold at Henri Bendel, select Bloomingdale's, fine boutiques and jewelry stores nationwide.